10.9% 27.9% } 95.4%
56.6%
4. What actions have you taken as a result of reading an
article or ad in this digital publication?
Contacted an advertiser to get more
information
Clicked on an ad to go to a company’s
website
Saved (downloaded) the magazine for
future reference
Discussed an article or ad with others
Emailed an article or ad to a friend or
colleague
Recommended the purchase of products
or services
Visit company website
Email company
Telephone company
Mail letter to company
Other (please specify)
Response Percent
75.2% 58.1% } Action 21.7% Taken
7.0%
4.7%
8. Which of the following do you prefer to access online?
Response Percent
55.8%
59.7%
63.6%
54.3%
63.6%
28.7%
Industry and job information
Industry news
Business news
Product news
Supplier news
